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Obagi Medical/Routine Education/email teardown

Your Age-Renewal Routine at 52% Off

How Obagi Medical built this send — a routine education email shipped as product hero on Friday at 12pm, carrying a 52% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Obagi MedicalcampaignPreheader: “4 clinically-proven steps. One trial set. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
52% off
Voice warmth
0.45
Sent
Fri · 12pm
Format
Product hero
How this send compares
  • 52% off — 29.5 points deeper than the tracked set average of 22.5% (this brand averages 34.8% when it discounts).
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
RESTORE. RENEW. REVEAL. 52% OFF.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
52% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “4 clinically-proven steps”efficacy · unsubstantiated
  • “Restore skin health, visibly renew, and improve skin texture with NAD+ technology”ingredient · unsubstantiated
  • “Visibly firm and restore elasticity with Bi-Mineral Contour Complex™”ingredient · unsubstantiated
  • “Designed to balance and help maintain your skin's natural pH”efficacy · unsubstantiated
Products featured
  • Age-Renewal Skincare Trial Set$79hero
  • Obagi Nu-Derm Foaming Gel Cleanser
  • Obagi Nu-Derm Toner
  • Obagi Nu-Gen Cellular Renewal Serum
  • Elastiderm Firming Facial Serum
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.