How Obagi Medical built this send — a routine education email shipped as mixed / modular on Wednesday at 12pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Obagi Medical does discount it averages 34.8% off — 12.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Summer Skin, Simplified
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Remove sweat, sunscreen, and buildup without stripping skin”efficacy · unsubstantiated
“Reduce the appearance of dark spots and strengthen antioxidant defenses”efficacy · unsubstantiated
“Professional-C Serum 20% is a bestseller”social proof · unsubstantiated
“Shield skin from UV damage with a 100% mineral, lightweight finish”ingredient · unsubstantiated
Products featured
Obagi Nu-Derm Foaming Gel Cleanser
Professional-C Serum 20%bestseller
Hydrate Light
Mineral UV Barrier Protect SPF 40new
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.