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Obagi Medical/Routine Education/email teardown

Your Summer Skincare, Simplified

How Obagi Medical built this send — a routine education email shipped as product hero on Sunday at 12pm, carrying a $120 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Obagi MedicalcampaignPreheader: “A routine designed to protect, hydrate, and renew skin ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$120 off
Voice warmth
0.45
Sent
Sun · 12pm
Format
Product hero
How this send compares
  • When Obagi Medical does discount it averages 34.8% off — 12.2 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.47 for Obagi Medical vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
YOUR SUMMER SKIN ROUTINE STARTS HERE
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$120 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$249
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Sunday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Visibly plump fine lines and restore lost volume”efficacy · unsubstantiated
  • “Protect and support your skin for a healthier-looking complexion”efficacy · unsubstantiated
  • “A protocol for long-term skin health”efficacy · unsubstantiated
  • “Professional-C 20% Vitamin-C (antioxidant serum)”ingredient · substantiated
Products featured
  • Obagi Nu-Derm Toner
  • Obagi Nu-Gen Cellular Renewal Serumnew
  • Professional-C 20% Vitamin-C Serum
  • Obagi Hydrate Facial Moisturizer
  • SunShield Mineral UV Barrier Protect Broad Spectrum SPF 40new
  • Elastiderm Advanced Filler Concentrate$120
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.