How Odacité built this send — a birthday gift email shipped as mixed / modular on Tuesday at 7am, carrying a 84% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
84% off — 61.5 points deeper than the tracked set average of 22.5% (this brand averages 39.7% when it discounts).
Voice warmth 0.79 for Odacité vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Birthday Gift
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestsellers Discovery
Hero headline
Is it your birthday? 🎂
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
84% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$49
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Bestsellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“84% (implied discount or satisfaction metric visible in email)”efficacy · unsubstantiated
Products featured
Bestsellers Collectionbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.