How Odacité built this send — a clean ingredients email shipped as editorial / long-form on Wednesday at 7pm, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Odacité does discount it averages 39.7% off — 17.1 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.79 for Odacité vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Why Odacité was born
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BEST SELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Formulated in our Eco-Certified lab, each product blends raw botanicals with clinical-grade actives to deliver unmatched purity and visible efficacy.”ingredient · unsubstantiated
“Every formula is backed by scientific research and rigorous dermatology testing — ensuring results you can trust, every single day.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.