OFRA Cosmetics / Made In Usa / email teardown
DYK? ✅Made in the USA ✅ Cruelty-free How OFRA Cosmetics built this send — a made in usa email shipped as product hero on Sunday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: OFRA Cosmetics flow Preheader: “Get to know OFRA ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
When OFRA Cosmetics does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.81 for OFRA Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Cruelty Free
Hero headline
You're part of the OFRA Fam now! Made in the USA & Cruelty-Free
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email — no discount or incentive.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Made in the USA — all orders made fresh in our factory in South Florida” ingredient · substantiated “Cruelty-free” sustainability · unsubstantiated “Long Lasting Liquid Lipstick” efficacy · unsubstantiated Products featured
Long Lasting Liquid Lipstick - Pasadena $20 HD Volumizing Mascara - Black $26 Mini - Long Lasting Liquid Lipstick - Oh My Ry Ry $12 Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from OFRA Cosmetics → All made in usa emails →