How Ole Henriksen built this send β a discount led email shipped as product hero on Tuesday at 1pm, carrying a $15 spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Ole Henriksen does discount it averages 32.5% off β 10.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for Ole Henriksen vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Get $15 Off When You Spend $90+ β Just for Being a Subscriber
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$90
Urgency
Deadline-led
Expires Thu, Jul 9, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βYES, PLEASE!β
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β5-star favesβsocial proof Β· unsubstantiated
β"Love the smell, texture and moisture this lippie provides. Got two one for my bathroom and one for my handbag" β Rosetta S.βsocial proof Β· substantiated
β"This is my favourite cleanser. Smells amazing [and] my skin feels soo clean but not stripped. ...definitive repurchase!" β Alexe21βsocial proof Β· substantiated
β"Best hydration cream I've had! It was so good for my dry skin. I've bought it three times now. Five star product..." β April C.βsocial proof Β· substantiated
Products featured
Grape Fizz Pout Preserve Peptide Lip Treatmentbestseller
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.