How Ole Henriksen built this send — a discount led email shipped as product hero on Wednesday at 1pm, carrying a 50% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 32.5% when it discounts).
Voice warmth 0.68 for Ole Henriksen vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
HERE YOU GLOW | UP TO 50% OFF | SUMMER'S MOST WANTED SKINCARE
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$85
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP + SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Refreshes skin while it sweeps away dirt, oil and longwear makeup — in a clinical study on 35 people, after 1 use”efficacy · substantiated
“Brightens, firms + fights visible signs of aging — in an 8-week clinical study on 35 people”efficacy · substantiated
“Corrects + prevents visible signs of sun damage, including dark spots, fine lines and wrinkles — in a 4-week clinical study on 37 people”efficacy · substantiated
“These Vitamin C Stars Will Keep You Glowing”ingredient · unsubstantiated
Products featured
Truth Juice Daily Cleanser$24
Truth Serum$46bestseller
Banana Bright Mineral Sunscreen$28
Banana Bright+ Eye Creme Deluxe Mini
Strength Peptide Boost Moisturizer Packette
Kujola
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