Ole Henriksen / Gift With Purchase / email teardown
Two peachy presents from us to you π How Ole Henriksen built this send β a gift with purchase email shipped as product hero on Thursday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jun 25, 2026 From: Ole Henriksen campaign Preheader: βDiscover the perks of the Peach collection. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
When Ole Henriksen does discount it averages 32.5% off β 10.0 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.68 for Ole Henriksen vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Glow
Hero headline
GET 2 PEACH GIFTS WITH ANY $85+ ORDER
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jun 29, 2026
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βYES, PLEASEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βWorks as hard as a serum to give an instant glow, and even tone + texture.β efficacy Β· substantiated βStrengthens the moisture barrier all day + instantly doubles hydration.β efficacy Β· substantiated βVisibly improves dark circles in just one jar.β efficacy Β· substantiated β#1 Peach Glaze Niacinamide Cleanserβ ranking Β· unsubstantiated βBestseller β Strength Peptide Boost Moisturizerβ social proof Β· unsubstantiated Products featured
Peach Glaze 2% Niacinamide Cleanser new Strength Peptide Boost Moisturizer bestseller Banana Bright+ Eye Crème Peach Glaze Glow Niacinamide Serum Deluxe Mini new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Ole Henriksen β All gift with purchase emails β All Gift with purchase offers β Summer kickoff sends β