How OneSkin built this send — a gift with purchase email shipped as product hero on Sunday at 2pm, carrying a 44% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
44% off — 21.5 points deeper than the tracked set average of 22.5% (this brand averages 44.0% when it discounts).
Voice warmth 0.58 for OneSkin vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Spend Threshold
Hero headline
Last chance to unlock your free travel sizes
Emotional appeal
fear of missing out
Calendar moment
July 4th
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
44% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$140
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET YOUR FREE GIFTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Protect your skin barrier this season with the OS-01 Peptide™”ingredient · unsubstantiated
“The science of summer skin resilience”efficacy · unsubstantiated
Products featured
Body Longevity Defense Duo
Best Sellers Setbestseller
Head-to-Toe Skin Health Trio
Full Longevity Defense Set
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.