How OPI built this send — a new launch email shipped as product hero on Wednesday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: OPIcampaignPreheader: “in 3 super formulas”
Offer
Full price
Voice warmth
0.65
Sent
Wed · 7pm
Format
Product hero
How this send compares
When OPI does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.73 for OPI vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Collaboration
Hero headline
Mani Ways to Be Super
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP OPI x Supergirl”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
l.opi.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Saving manis for up to 7 days of wear (when used with 3-step system)”efficacy · unsubstantiated
“Smudge-proof and dry in 60 secs”efficacy · unsubstantiated
Products featured
OPI x Supergirl Nail Lacquernew
OPI x Supergirl RapiDrynew
OPI x Supergirl Sticking Pointnew
Kujola
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