How Oribe Hair Care built this send — a new launch email shipped as product hero on Friday at 4pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Oribe Hair CarecampaignPreheader: “Gold Lust Dry Heat Protection Spray Is Now Available in Travel Size”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Fri · 4pm
Format
Product hero
How this send compares
Voice warmth 0.58 for Oribe Hair Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Heat Protection, On The Go
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
link2.oribe.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Repairs, nourishes and shields damaged strands up to 450°F”efficacy · unsubstantiated
“Hair is instantly silky soft with a frizz-free finish”efficacy · unsubstantiated
“Brassica Oil Copolymer: a biodegradable botanical-based polymer that creates a shield around strands to protect from hot tools”ingredient · unsubstantiated
“Coconut Water and Marine Algae Extract: intensely nourishes and hydrates damaged strands to help repair and unveil healthier, more youthful hair”ingredient · unsubstantiated
“Macadamia Oil: smoothes, conditions, and silkens hair while keeping frizz at bay”ingredient · unsubstantiated
“All Oribe products are formulated with safe, high quality, innovative ingredients”ingredient · unsubstantiated
“Dermatologist Tested • Formulated Without Sulfates (SLS & SLES) • Color & Keratin Treatment Safe • Vegetarian • Gluten Free • Proudly Approved by PETA”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.