How Oribe Hair Care built this send — a clean / non-toxic email shipped as mixed / modular on Monday at 5am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Oribe Hair CareflowPreheader: “These are the products for the hair-obsessed”
Offer
Free shipping
Voice warmth
0.55
Sent
Mon · 5am
Format
Mixed / modular
How this send compares
Voice warmth 0.58 for Oribe Hair Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean / non-toxic
Ingredient safety, 'free-from', and clean-formula messaging.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine / education
How-to, building a routine, and how to apply the product.
Hero headline
The Oribe Difference
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
link2.oribe.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Monday
Local hour
5am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting against the elements.”ingredient · unsubstantiated
“Plant Collagen, Caffeine, Biotin and Niacinamide repair damage by penetrating the root to fortify, deeply nourish and strengthen the cuticle.”ingredient · unsubstantiated
“All Oribe products are formulated with safe, high quality, innovative ingredients”efficacy · unsubstantiated
“Dermatologist Tested”ingredient · substantiated
“Proudly Approved by PETA”sustainability · substantiated
Products featured
Supershine Moisturizing Cream
Royal Blowout Heat Styling Spray
Dry Texturizing Spraybestseller
Maximista Thickening Spray
Gold Lust Repair & Restore Shampoobestseller
Gold Lust Repair & Restore Conditionerbestseller
Gold Lust Nourishing Hair Oilbestseller
Gold Lust Dry Shampoobestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.