ORLY / Gift With Purchase / email teardown
Color Championship: Final Two π How ORLY built this send β a gift with purchase email shipped as product hero on Tuesday at 1pm, carrying a $13 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jul 7, 2026 From: ORLY campaign Preheader: βGet a FREE Golden Age topper to celebrate! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
When ORLY does discount it averages 33.7% off β 11.2 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.71 for ORLY vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Color Championship
Hero headline
THE FINAL ROUND β Free Gold Topper When You Spend $45
Emotional appeal
fear of missing out
Calendar moment
Sports Championship
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.65
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βGET YOURSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVeganβ ingredient Β· unsubstantiated βFormulated without harmful ingredientsβ ingredient Β· unsubstantiated βMade in the USAβ ingredient Β· substantiated βLeaping Bunny certified (cruelty-free)β ingredient Β· unsubstantiated Products featured
Golden Age $13hero Mr. Pink Cloud Nine It's Brittney, Beach Shine Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from ORLY β All gift with purchase emails β All Gift with purchase offers β Sports Championship sends β