ORLY / Loyalty Welcome + Discount / email teardown
Congrats! You're an ORLY Insider π
How ORLY built this send β a loyalty welcome + discount email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: ORLY flow Preheader: βNail perks, exclusive deals, tips & more Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 33.7% when it discounts).Voice warmth 0.71 for ORLY vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Loyalty Welcome + Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Vegan & Cruelty Free
Hero headline
Congrats! You're an ORLY Insider
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.80
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βHAPPY SHOPPING!β
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βAll our colors are vegan, cruelty-free and formulated without harmful ingredientsβ ingredient Β· unsubstantiated βLong-lasting shadesβ efficacy Β· unsubstantiated βMade in the USAβ ingredient Β· substantiated Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from ORLY β All loyalty welcome + discount emails β All % off offers β