How ORLY built this send β a discount led email shipped as mixed / modular on Wednesday at 10pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 33.7% when it discounts).
Voice warmth 0.71 for ORLY vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
PRIME DAY DEALS β Up to 20% off treatments, kits, and more!
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βEXPLORE THE ORLY STOREFRONTβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βThis product has definitely become a staple for me when I'm in a transition phase letting my nails rest and strengthen before getting them done again.βsocial proof Β· unsubstantiated
βI LOVE the durability and longevity of these nails. I have worn them for several days without any of them falling off.βsocial proof Β· unsubstantiated
βI honestly didn't expect such professional results at home, but my nails turned out just like a salon β if not even better.βsocial proof Β· unsubstantiated
βMy nails look so healthy & even toned. It has also helped me get a truer representation of polish colors by evening out my natural nail color underneath.βsocial proof Β· unsubstantiated
βVegan, Leaping Bunny certified, Formulated Without Harmful Ingredients, Made in the USAβingredient Β· substantiated
Products featured
Nail Retouch
Press-On Nails (On Set)
Builder in a Bottle Intro Kit
pH Perfector
Kujola
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