ORLY / Discount Led / email teardown
ORLY's on Sale on Amazon! π¦ How ORLY built this send β a discount led email shipped as mixed / modular on Tuesday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: ORLY campaign Preheader: βSave during Amazon Prime Day! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 33.7% when it discounts).Voice warmth 0.71 for ORLY vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
PRIME DAY DEALS β Save up to 20% off select ORLY items on Amazon
Emotional appeal
fear of missing out
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Carries exclusions
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVeganβ ingredient Β· unsubstantiated βFormulated Without Harmful Ingredientsβ ingredient Β· unsubstantiated βMade in the USAβ ingredient Β· substantiated βLeaping Bunny certified (cruelty-free)β ingredient Β· unsubstantiated Products featured
pH Perfector pH Reactive Nail Tint hero Nail Retouch ORLY Nail Polish On Set Press-On Nails Breathable 1-Step Manicure β Glow & Behold Collection new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from ORLY β All discount led emails β All % off offers β Prime Day sends β