How ORLY built this send โ a discount led email shipped as product hero on Monday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 33.7% when it discounts).
Voice warmth 0.71 for ORLY vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Pride Month
Hero headline
POV: Your Mani Is The Main Character
Emotional appeal
aspiration
Calendar moment
Pride Month
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โVeganโingredient ยท unsubstantiated
โFormulated without harmful ingredientsโingredient ยท unsubstantiated
โMade in the USAโingredient ยท substantiated
โ5% of all gross sales will be donated to the Los Angeles LGBT Centerโsustainability ยท substantiated
โHelp keep your cuticles looking hydrated and healthyโefficacy ยท unsubstantiated
Products featured
Monroe's Red
A Vibe
Snatched
Touch Grass
It's Brittney, Beach
Flight of Fancy
Don't Be Suspicious
Seashell
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.