How Ormonde Jayne built this send — a welcome discount email shipped as product hero on Thursday at 11am, carrying a 16% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
16% off — 6.5 points shallower than the tracked set average of 22.5% (this brand averages 19.0% when it discounts).
Voice warmth 0.76 for Ormonde Jayne vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Product hero
Secondary: Plain-text
Secondary theme
New Customer
Hero headline
Your 16% off is waiting for you...
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
16% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
11am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“98%”social proof · unsubstantiated
Products featured
Ormonde Jayne Fragrance Collectionhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.