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OSEA Malibu/Gift With Purchase/email teardown

Last Call: Travel Bag on Us

How OSEA Malibu built this send — a gift with purchase email shipped as product hero on Monday at 12am, carrying a $28 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: OSEA MalibucampaignPreheader: “Don’t miss this glowing offer. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$28 off
Voice warmth
0.75
Sent
Mon · 12am
Format
Product hero
How this send compares
  • When OSEA Malibu does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.75 for OSEA Malibu vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer
Hero headline
Free Travel Bag
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$28 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Buttery-soft vegan leather”ingredient · unsubstantiated
  • “Clean Beauty Since 1996”efficacy · unsubstantiated
  • “Vegan & Cruelty-Free”sustainability · substantiated
  • “Ocean + Climate Responsible”sustainability · unsubstantiated
Products featured
  • OSEA Vegan Leather Travel Baghero
  • Seaglow Overnight Serum
  • Ocean Eyes
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.