How Osmosis built this send — a discount led email shipped as user-generated on Thursday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Osmosisflow
Offer
20% off
Voice warmth
0.65
Sent
Thu · 6pm
Format
User-generated
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for Osmosis vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
DON'T MISS OUT — 20% OFF Your Exclusive Promo Code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SKINCARE >>”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Osmosis' non-toxic formulas combine clinically proven, patented ingredients and high-potency, targeted nutrients with clinically validated science to create products that uniquely transform and restore the skin to its true health and vitality.”efficacy · unsubstantiated
“By strengthening the foundation of the skin and activating new repair pathways, we generate real, lasting results.”efficacy · unsubstantiated
“Before and after photos showing acne improvement from Day 0 to Day 488 and aging skin improvement from Day 0 to Day 120.”social proof · substantiated
“Potent, non-toxic products that directly target the source of your skin concerns.”ingredient · unsubstantiated
Products featured
Skincare Collection
Wellness Collection
Makeup Collection
Kujola
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