How Osmosis built this send — a welcome first order discount email shipped as product hero on Monday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Osmosisflow
Offer
20% off
Voice warmth
0.70
Sent
Mon · 6pm
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for Osmosis vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Welcome First Order Discount
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Clinical Results
Hero headline
Discover the art of transformative skin health.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SKINCARE >>”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Clinically proven, patented ingredients and high-potency, targeted nutrients with clinically validated science”efficacy · unsubstantiated
“Non-toxic formulas”ingredient · unsubstantiated
“94% (visible in email)”social proof · unsubstantiated
“AI technology to help discover the root cause of your skin conditions”efficacy · unsubstantiated
Products featured
Rejuvenating Body Cream
Tropical Mango
Perfection Pigment Corrector
Nourish Avocado Facial Oil
Deep Clean Detox Cleanser
Kujola
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