How Osmosis built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Osmosisflow
Offer
20% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for Osmosis vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results / Holistic Wellness
Hero headline
Welcome to Osmosis – Your 20% Off Coupon Awaits!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
“Clinically validated science to create products that uniquely transform and restore the skin to its true health and vitality”efficacy · unsubstantiated
“Strengthening the foundation of the skin and activating new repair pathways, we generate real, lasting results”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.