How Pacha Soap Co. built this send — a discount led email shipped as product hero on Tuesday at 6am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).
Voice warmth 0.69 for Pacha Soap Co. vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Clean Ingredients
Hero headline
30% off Bar Soaps
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“no parabens, phthalates or sulfates”ingredient · unsubstantiated
“made with clean ingredients”ingredient · unsubstantiated
“made with nourishing oils”ingredient · unsubstantiated
“no animal testing”ingredient · unsubstantiated
“100% Satisfaction Guarantee — Love it or send it back”guarantee · unsubstantiated
Products featured
Bar Soapshero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.