Pacha Soap Co./Discount Led/email teardown

Salvaged Suds Have Returned! πŸŽ‰

How Pacha Soap Co. built this send β€” a discount led email shipped as product hero on Tuesday at 12am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Pacha Soap Co.campaignPreheader: β€œ50% off Bar Soaps ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
50% off
Voice warmth
0.70
Sent
Tue Β· 12am
Format
Product hero
How this send compares
  • 50% off β€” 27.5 points deeper than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).
  • Voice warmth 0.69 for Pacha Soap Co. vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Salvaged Suds Have Returned
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP 50% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Tuesday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œMade with clean ingredients β€” no parabens, phthalates, or sulfates”ingredient Β· substantiated
  • β€œMade with nourishing oils / moisturizing plant oils”ingredient Β· unsubstantiated
  • β€œNo animal testing / cruelty-free”sustainability Β· unsubstantiated
  • β€œ100% Satisfaction Guarantee β€” love it or send it back”guarantee Β· substantiated
  • β€œ92% [implied social proof figure visible in price/code list]”social proof Β· unsubstantiated
Products featured
  • Oops Mystery 10 Bar Pack (Salvaged Suds)hero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.