Pacha Soap Co. / Social Proof / email teardown
Smells like summer π How Pacha Soap Co. built this send β a social proof email shipped as user-generated on Friday at 5am, carrying a 10% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jul 3, 2026 From: Pacha Soap Co. campaign Preheader: βSee what everyone is reaching for. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 26.0% when it discounts).Voice warmth 0.69 for Pacha Soap Co. vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
The summer scents everyone keeps talking about
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.65
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βNo parabens, phthalates or sulfatesβ ingredient Β· unsubstantiated βMade with clean ingredientsβ ingredient Β· unsubstantiated βMade with nourishing oilsβ ingredient Β· unsubstantiated βNo animal testing / cruelty-freeβ sustainability Β· unsubstantiated β100% Satisfaction Guarantee β love it or send it backβ guarantee Β· substantiated β92% (visible in email, likely a customer satisfaction stat)β social proof Β· unsubstantiated Products featured
Summer Garden Collection Bar Soap Set hero Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Pacha Soap Co. β All social proof emails β All Free shipping offers β Summer kickoff sends β