Palladio Beauty/Discount Led/email teardown

20% off sitewide for July 4th πŸ‡ΊπŸ‡Έ

How Palladio Beauty built this send β€” a discount led email shipped as product hero on Saturday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Palladio BeautycampaignPreheader: β€œStill Time to Save: Use Code [redacted] ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.60
Sent
Sat Β· 2pm
Format
Product hero
How this send compares
  • 20% off β€” 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.73 for Palladio Beauty vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
4th of July Sale β€” 20% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge β€” 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 6, 2025
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP SUMMER FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œCruelty-Free β€” Leaping Bunny Certified”sustainability Β· substantiated
  • β€œVegan Formulas β€” Vegan Product Options”ingredient Β· unsubstantiated
  • β€œInfused Formulas β€” Botanical & Vitamin Ingredients”ingredient Β· unsubstantiated
  • β€œGluten-Free Formulas”ingredient Β· unsubstantiated
  • β€œParaben-Free Formulas”ingredient Β· unsubstantiated
  • β€œAffordable Luxury β€” High-Quality Makeup at Drugstore Price”efficacy Β· unsubstantiated
Products featured
  • Body Shimmerhero
  • Skin Tint
  • Lip Glaze Serum
  • Brow Laminating Gel
  • Under Eye Brightener
  • Jelly Tint
  • Butter Balm
  • Eyeshadow Stick
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.