How Panier des Sens built this send — a private sale access email shipped as product hero on Tuesday at 7am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Panier des Senscampaign
Offer
40% off
Voice warmth
0.60
Sent
Tue · 7am
Format
Product hero
How this send compares
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 40.0% when it discounts).
Voice warmth 0.60 for Panier des Sens vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Private Sale Access
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Ventes Privées — activez votre accès
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 23, 2025
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“J'ACCÈDE AUX VENTES PRIVÉES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Made in France”ingredient · substantiated
Products featured
Savon Liquide de Marseille Provence Essential Oils
Crème Mains Provence Essential Oils
Eau de Toilette Provence Essential Oil
Déodorant Sec Provence
Sérum Elixir Anti-Rides
Crème Légère Anti-Rides
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.