How Nicola - Peep Club built this send β a clinical ingredients email shipped as editorial / long-form on Thursday at 9am, carrying a $30 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Nicola - Peep Club does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for Nicola - Peep Club vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
YOUR EYES? AGAIN?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$30 off
Promo phase
Reminder
A mid-sale nudge β 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Eye Careβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
9am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
β#1 optometrist-recommended hot compress in the UK (independent survey, March 2025)βranking Β· substantiated
βDoctor-developed, clinically proven β created by an optometrist using clinically tested activesβefficacy Β· substantiated
βPowered by clinically proven botanicals β Wild-harvested Nordic Sea Buckthorn Oil and Kakadu Plumβingredient Β· unsubstantiated
βPraised by Vogue, GQ, and Forbesβsocial proof Β· substantiated
βFormulations exclude over 200 common cosmetic ingredients that may cause irritationβingredient Β· unsubstantiated
β98% (visible in email)βsocial proof Β· unsubstantiated
Products featured
Starter Kithero
Soothing Coconut Eye Balm
Instant Relief Eye Spray
Soothing Eye Spa
Kujola
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