How Nicola - Peep Club built this send — a social proof email shipped as user-generated on Monday at 7am, carrying a $30 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Nicola - Peep Club does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for Nicola - Peep Club vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Efficacy
Hero headline
"Has Changed My Life"
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$30 off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get Your Eye Wand”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Has changed my life — chronic dry eye relief”social proof · unsubstantiated
“98% (visible in email context, likely satisfaction/efficacy stat)”efficacy · unsubstantiated
“Recommended by optometrists, ophthalmologists, and oculoplastic surgeons”social proof · unsubstantiated
“Formulations exclude over 200 common cosmetic ingredients that may cause irritation”ingredient · unsubstantiated
“Products undergo testing to meet EU compliance standards”efficacy · substantiated
Products featured
Heated Eye Wand LED+hero
Starter Kit
Soothing Coconut Eye Balm
Instant Relief Eye Spray
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.