Perfect Locks / New Customer Welcome Offer / email teardown
Welcome to Perfect Locks π How Perfect Locks built this send β a new customer welcome offer email shipped as mixed / modular on Tuesday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Perfect Locks flow Preheader: βOpen for your 10% off! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.85 for Perfect Locks vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Brand Story / Founder Note
Hero headline
Your Best Hair Day EVERYDAY
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.70
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βExtensions that last up to 2 yearsβ efficacy Β· unsubstantiated βEthically sourced human hairβ sustainability Β· unsubstantiated βTape-in hair extensions are non-damaging, lightweight, and last 4-6 weeksβ efficacy Β· unsubstantiated βMultiple Textures, Colors, & Stylesβ ingredient Β· substantiated Products featured
Human Hair Extensions hero Tape-In Hair Extensions Wigs Weaves Free Hair Care Travel Set Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Perfect Locks β All new customer welcome offer emails β All % off offers β