How Co built this send — a new launch email shipped as mixed / modular on Wednesday at 4pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5%.
01
Message & creative
Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Designer Inspired Dupes
Hero headline
Which new arrival will be your favourite?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NEW ARRIVALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Bundles up to 40% off”efficacy · unsubstantiated
“Inspired by designer fragrances (Jimmy Choo, Kylie Cosmetics, Hugo Boss, Gucci, Guerlain, Nishane)”ingredient · unsubstantiated
Products featured
Choo Love For Womennew
Dewy Vanilla For Womennew
Bottled Beyond For Mennew
Guilty Absolute For Mennew
Amira Rosenew
Silent Ways Xnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.