How Co built this send — a designer dupe / affordable luxury email shipped as mixed / modular on Tuesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5%.
01
Message & creative
Message theme
Designer Dupe / Affordable Luxury
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Offer
Hero headline
Welcome To The Club
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“You've just joined 150,000+ fragrance lovers who've discovered the best kept secret in the industry.”social proof · unsubstantiated
“You don't need to spend £150 to smell like a million pounds.”efficacy · unsubstantiated
“Similar to Sauvage®”ingredient · unsubstantiated
“Similar to Viking®”ingredient · unsubstantiated
“Similar to Elysium Pour Homme®”ingredient · unsubstantiated
“Similar to Olympea®”ingredient · unsubstantiated
“Similar to Jadore®”ingredient · unsubstantiated
Products featured
Sensible For Men - 1270bestseller
Warrior For Men - 1536
Norse For Men - 1765
Immortal For Men - 1871
Citrus Herb For Women - 0287
Mountainous For Women - 1279
Senorita For Women - 0283
I Love You For Women - 0263
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.