How Aisle built this send — a discount led email shipped as product hero on Wednesday at 3am, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: AislecampaignPreheader: “And the savings START at 40% off.”
Offer
50% off
Voice warmth
0.72
Sent
Wed · 3am
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 40.8% when it discounts).
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Summer Sale
Hero headline
ICYMI 🌼 The Aisle Summer Sale is on
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SUMMER SALE →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
3am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Leakproof 3-Packs are 50% off retail pricing”efficacy · unsubstantiated
“Period underwear from $13.60 — prices already marked down, no code needed”guarantee · substantiated
Products featured
Leakproof 3-Packs$51bestseller
Leakproof Swim One-Piece$10
Swim Brief$10
Period Underwear – Cobalt$14
Period Underwear – Espresso$14
Period Underwear – Raspberry$14
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.