How Aisle built this send — a new launch email shipped as product hero on Sunday at 2pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: AislecampaignPreheader: “Here’s everything you might have missed this week at Aisle.”
Offer
50% off
Voice warmth
0.80
Sent
Sun · 2pm
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 40.8% when it discounts).
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Introducing Eucalyptus — New Arrivals Are Here
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“BOOST™ styles come with a removable BOOSTER that bumps absorbency from 4 tampons to 8”efficacy · unsubstantiated
“Organic cotton gussets, durable fabrics, and flattering styles”ingredient · unsubstantiated
“84% (implied social proof/stat visible in image)”social proof · unsubstantiated
Products featured
Eucalyptus Period Underwearnew
BOOST™ Underwearhero
Leakproof 3-Packs
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.