How Aisle built this send — a new launch email shipped as product hero on Saturday at 10pm, carrying a $110 bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Aisle does discount it averages 40.8% off — 18.3 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Deal
Hero headline
JUST LAUNCHED: EUCALYPTUS
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
$110 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP EUCALYPTUS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Together, we've kept over 300,000,000+ single use products out of the landfill”sustainability · unsubstantiated
“Save up to $110 overall with Buy 5, Get 2 Free”guarantee · substantiated
Products featured
Essential Boxernew
Essential Thongnew
Boost Boxernew
Reusable Pads
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.