How Aisle built this send — a fit guide email shipped as product hero on Monday at 3am, carrying a 20% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 40.8% when it discounts).
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Fit Guide
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Find Your Perfect Fit
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$100
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
3am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Together, we've kept 300,000,000+ single-use period products out of landfills.”sustainability · unsubstantiated
“84% (referenced in visible prices/codes — likely a customer satisfaction or review stat)”social proof · unsubstantiated
Products featured
Boxer
Brief
Hipster
Thong
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.