How Aisle built this send — a discount led email shipped as product hero on Friday at 2am, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 40.8% when it discounts).
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
SELECT COLORS UP TO 60% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SUMMER SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Together, we've kept over 300,000,000+ single use products out of the landfill”sustainability · unsubstantiated
“Certified B Corporation”ingredient · substantiated
Products featured
Boost Boxer$22
Boost Hipster$19
Super Hipster$19
Essential Thong$14
Essential Brief$15
Everyday Boxer$14
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.