How Aisle built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a $20 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Aisle does discount it averages 40.8% off — 18.3 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Aisle vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability & Leakproof Performance
Hero headline
Welcome to Your New Period Aisle
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$100
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We've been at the forefront of leakproof design since 1993.”efficacy · unsubstantiated
“Together, we've kept over 250,000,000+ single use products out of the landfill.”sustainability · unsubstantiated
“Essentials hold up to 4 tampons worth of liquid.”efficacy · unsubstantiated
“Super holds 8+ tampons worth of blood.”efficacy · unsubstantiated
“Boost holds up to 8 tampons worth with Booster, up to 4 without.”efficacy · unsubstantiated
Products featured
Essentials Leakproof Underwear (Light Flow)
Boost Adjustable Flow Underwearbestseller
Super Heavy Flow Underwear
Everyday No Flow Underwear
Pads & Liners
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.