How Perma Blend built this send — a bestseller social proof + discount led email shipped as mixed / modular on Wednesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.65 for Perma Blend vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bestseller Social Proof + Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Certified Sterile / Made In Usa
Hero headline
Bestsellers for a Reason!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“True to color”efficacy · unsubstantiated
“Certified sterile”ingredient · unsubstantiated
“Made in USA”ingredient · substantiated
“Bestsellers for a Reason!”social proof · unsubstantiated
Products featured
LUXE - Ready Set Go Premodified Setbestseller
Signature Brow Setbestseller
Signature Lip Setbestseller
Espressobestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.