Up to 30% Off Bundles + Gifts to Celebrate πΊπ²
How Peta Jane Beauty built this send β a bundle discount email shipped as product hero on Thursday at 6pm, carrying a 30% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off β 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.72 for Peta Jane Beauty vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
YOUR SUMMER TAN, SORTED
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$55
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βCruelty-Freeβingredient Β· unsubstantiated
βPhthalate-Freeβingredient Β· unsubstantiated
βFast Dryingβefficacy Β· unsubstantiated
βTanning Mist Duo β Our best seller, doubledβsocial proof Β· unsubstantiated
Products featured
The Gradual Glow Bundle
Tanning Mist Duobestseller
The Starter Bundle
The Pro Bundle
Kujola
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