How Pixi Beauty built this send β a gift with purchase email shipped as product hero on Wednesday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pixi Beauty does discount it averages 10.0% off β 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Pixi Beauty vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Glow
Hero headline
BRIGHTER DAYS AHEAD
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$90
Urgency
Deadline-led
Expires Mon, Jul 7, 2025
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βCLAIM NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
None
DMARC
None
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βFree Travel Bag with Petite Kit Builder purchasesβguarantee Β· substantiated
βFree Sample With Every Purchaseβguarantee Β· substantiated
βSubscribe & Save For 10% Offβguarantee Β· substantiated
βEarn up to 3X points + new redeemable rewardsβsocial proof Β· unsubstantiated
Products featured
Vitamin-C Tonic
Glow Mist
Vitamin-C LipPatch
On-the-Glow SHIELD SPF 50 Sunscreen$18
Endless Silky Eye Pen$12
On-the-Glow Blush$18
Aftersun Sheet Mask$10
Kujola
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