How Co built this send β a welcome offer & founder story email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5%.
01
Message & creative
Message theme
Welcome Offer & Founder Story
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Free Mystery Gift
Hero headline
Welcome to the World of P.Louise β Here's Your Discount
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.97
ClinicalWarm
Formality0.10
CasualFormal
Reader focus0.90
βWeββYouβ
Expressiveness0.95
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βsells 1 P.Louise Base every minute across the globeβsocial proof Β· unsubstantiated
Products featured
Bad Bitch Energy Lip Conditioner & Lip Oil Duo
Welcome Mystery Bagnew
Personalised Stay Shining Lip Oil
What Glows Around 2026 Beauty Advent Calendar
Fulfilling Dreams Mystery Bundles
What A Treat Bundle
Kujola
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