How PN Selfcare built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 78% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
78% off — 55.5 points deeper than the tracked set average of 22.5% (this brand averages 78.0% when it discounts).
Voice warmth 0.90 for PN Selfcare vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Welkom bij PN Selfcare ✨ jouw nieuwe nail-bestie
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
78% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Gebruik je korting vandaag nog”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Gemaakt en getest in België”ingredient · unsubstantiated
“Vegan en cruelty-free”ingredient · unsubstantiated
“Vrij van TPO, HEMA en di-HEMA”ingredient · unsubstantiated
“Al meer dan 18.000 vrouwen kozen voor PN Selfcare”social proof · unsubstantiated
“Meer dan 80 kleuren”ingredient · substantiated
“Houdt 2 weken”efficacy · unsubstantiated
Products featured
Selfgel Starterkithero
Gellak Kleuren
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.