How Polish Pops built this send — a discount led email shipped as product hero on Wednesday at 3pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.79 for Polish Pops vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
At Home Convenience
Hero headline
THE BEST PLACE TO START. Long-lasting nails. No salon required.
Emotional appeal
fear of missing out
Calendar moment
Anniversary Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE STARTER KIT”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Long-lasting nails up to 14 days”efficacy · unsubstantiated
“No salon required”efficacy · unsubstantiated
“HEMA-Free”ingredient · substantiated
“Vegan”ingredient · substantiated
“Cruelty-Free”sustainability · substantiated
Products featured
Polish Pops Starter Kithero
Gel Nail Wraps
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.