How ~Pourri built this send β a clean ingredients email shipped as editorial / long-form on Wednesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.84 for ~Pourri vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
We've Got Your Back(side)!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.88
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βRedeem Your Offerβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
15
Multi-CTA layout
Primary destination URL
trk.pourri.com
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βWe use essential oils, plant-based, and funk fighting ingredients. We never use aerosols, parabens, phthalates, or synthetic fragrances.βingredient Β· unsubstantiated
β100% Guaranteed β It Really Worksβguarantee Β· unsubstantiated
βOur fragrance blends are complex and refined. They smell so good they're often mistaken for perfume.βefficacy Β· unsubstantiated
Poo-Pourri Before-You-Go Toilet Spray Original Citrushero
Home-Pourri Air & Fabric Home Odor Eliminator Fresh Air
Pourri Flushable Wipesnew
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