How PRAI Beauty built this send — a free shipping email shipped as animated / gif on Friday at 1pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When PRAI Beauty does discount it averages 26.7% off — 4.1 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.77 for PRAI Beauty vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Animated / GIF
Secondary: Product hero
Secondary theme
—
Single-theme send.
Hero headline
Free Shipping — No Minimum. Use Code: [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$0
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Paraben Free”ingredient · unsubstantiated
Products featured
Ageless Throat and Decolletage Serumhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.