How Pré de Provence built this send — a french heritage email shipped as product hero on Thursday at 8am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pré de Provence does discount it averages 16.7% off — 5.9 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Pré de Provence vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
French Heritage
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Social Follow
Hero headline
Follow the scent of Provence
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“VISIT OUR SITE”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Product of France”ingredient · substantiated
Products featured
Pre de Provence French Soaps
Kujola
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