How Pré de Provence built this send — a new customer welcome discount email shipped as product hero on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 16.7% when it discounts).
Voice warmth 0.70 for Pré de Provence vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
French Heritage / Artisan Soap
Hero headline
Welcome to our list — Enjoy 10% off your first order with code [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“10% off your first order”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Product of France”ingredient · substantiated
“Rich foam texture”efficacy · unsubstantiated
“5 Star Reviews”social proof · unsubstantiated
Products featured
Mangosteen Soap Barnew
Le Jardin Collection
Grapefruit Soap Bar
Rhubarb & Lychee Shea Butter Soap
Rhubarb & Lychee Hand Cream
Rhubarb & Lychee Foaming Hand Soap
Rhubarb & Lychee Candle
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.