How Prequel built this send — a new launch email shipped as product hero on Wednesday at 4pm, carrying a 10% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 23.9% when it discounts).
Voice warmth 0.55 for Prequel vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Ingredients
Hero headline
NEW ARRIVAL: PRE-GLEANSE CLEANSING BALM
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Formulated with bisabolol, ectoin, linoleic acid, linolenic acid, and modern surfactants to melt away makeup, excess sebum, sunscreen and impurities while rinsing clean”ingredient · unsubstantiated
“Bisabolol: a calming bioactive known for its skin soothing and antioxidant properties”ingredient · unsubstantiated
“Ectoin: an amino-acid-derived ingredient that acts as a powerful humectant to hydrate skin”ingredient · unsubstantiated
“Vitamin F: soothing essential fatty acid blend that supports the skin barrier”ingredient · unsubstantiated
Products featured
Pre-Gleanse Cleansing Balmnew
Gleansing Balm Duo
Gleanser
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.